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Restaurant ExperienceConcept Project
Ranji's Masala
A self-initiated concept project exploring digital presence for a fast-casual Indian restaurant. Designed and built as a portfolio case study showcasing a mouth-watering user experience, interactive online menu, and direct click-to-call ordering stream.
The Challenge
The restaurant relied entirely on third-party food delivery platforms, leading to high commission costs, lack of brand control, and low customer loyalty.
Our Strategy
Build an immersive, high-speed brand experience using Next.js. We integrated real-time location mapping, a clean digital menu showing dynamic item categories, and a direct click-to-call ordering stream to drive direct business.
Deliverables
- UI/UX Design
- Front-End Development
- Custom Menu Integration
- Local SEO Setup
Design Goals
Target 1+45% Direct Orders Target
Target 298+ PageSpeed Score Goal
Target 33.2x Dwell Time Target
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