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Functional Minimalism E-CommerceConcept Project
MNML Store
A self-initiated concept project exploring functional minimalism for an e-commerce showroom. Designed and built as a portfolio case study focusing on micro-interactions and simplified product flows.
The Challenge
A clutter-filled website was distracting buyers and leading to high cart abandonment rates for a brand that prides itself on minimalism.
Our Strategy
Designed a radically simple storefront. Focused on whitespace, high-end typography, instant page transitions, and a simplified cart/checkout user flow that keeps focus strictly on the curated products.
Deliverables
- E-Commerce Architecture
- Minimalist UI Kit
- Fluid Transitions
- Checkout Optimization
Design Goals
Target 1-28% Cart Abandonment Goal
Target 23.4x Faster Checkout Target
Target 3+41% Revenue Increase Target
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